Does Paint Color Matter?
How many times in your life have you been asked, “What’s your favorite color?” There are quite a few chances, and that’s because color is one of the most essential things regarding clothes, cars, hair, gardens, and especially interior design.

So, the answer to our question, “Does paint color matter?” is absolutely! Our team of experts at The Painted Horse is in love with color and is delighted to probe further into why paint color matters. Here, we will discuss the psychology of color, how to create your color palette, and how to choose colors for various projects.
The Psychology of Benjamin Moore Paint Colors
While every color family has specific psychological effects, it’s best to break it down into categories of colors for a more in-depth understanding.
- Pastel hues offer a light, uplifting feeling to any room, often making it feel larger and airier. They don’t necessarily have to be considered feminine.
- White Shades create a blank canvas so that you can express your favorite colors with art and décor.
- Deep tones are perfect for adding drama and dimension to a room.
- Neutral tones offer a grounded ambiance with their rich, earth-loving hues.
Create Your Own Benjamin Moore Color Palette
Whether you know it or not, you already have a start on a personal color palette. The best place to discover it is in your closet. What hues are you drawn to? What color are your favorite clothes? This will give you a sense of what resonates with you. If the color inspires you enough to wear it, why not use it in your home?
Your home should reflect your personality. Do you want to stand out and make a bold statement, or do you prefer a more understated interior style? The Kentucky region, rich in greens and vibrant, lush hues, can also provide color ideas to add to your palette.
How To Choose Benjamin Moore Paint Colors
Understanding the color wheel is paramount when selecting a color. Here are some key color wheel color schemes to help you get started.
- Monochromatic uses shades and tints of the same color.
- Analogous uses adjacent colors from the color wheel.
- Complementary uses colors opposite on the color wheel.
The time of day can also affect the way a color looks. Our team can supply you with paint samples that you can apply to your walls and observe how they change over the day. This is a wise way to guarantee correct color selection. You can also use our intuitive Paint Visualizer to view colors by family, collections, name, trends, and more.
Shop Our Store for Benjamin Moore Paint Near Lexington, Kentucky
The painted horse is home to over 3500 Benjamin Moore interior and exterior paint colors. We have everything you need to complete any project with professional results.
If you want to learn more about why paint color matters, visit our store in Lexington, Kentucky, or contact us online. We are honored to serve the greater Lexington, Kentucky, area.